We started Etei to create womenswear that will feel of-the-moment but last season after season, slightly nodding at current trends but never quite giving in. Taking inspiration from the pieces in our closet we've held on to the longest, Etei aims to grow a collection of best in category items that together tell the story of a complete wardrobe - one with garments that are effortless to wear but speak well about the person wearing them.


With a minimalistic approach on production, we believe it’s better to own one great product instead of many okay ones. As we grow our collection, we aim bring you well researched, carefully curated pieces one release at a time. 


Enabling conversation is at our core, so we always want know what you want and need. What should we make next? Drop us a line.